Charubak Chakrabarti
Web3 Marketing Lead & AI Tool Builder
Summary
Data-driven blockchain marketing leader with 5+ years in Web3 and 10+ years in marketing overall. Proven track record scaling user acquisition and community growth across L1 infrastructure, perpetual DEXs, and prediction markets - delivering 100K+ user signups, 30K+ community members, and measurable trading activity. Strong in growth marketing, KOL partnerships, GTM execution, funnel optimisation, and performance analytics. Also an AI builder: shipped 5 automation tools for competitive intelligence, narrative monitoring, and market positioning.
Key Achievements
- Increased daily signups 10× (10 → 100+) on Forecastathon by optimising onboarding with Web3Auth
- Onboarded 2,500+ quantitative traders and data scientists across 4 Forecastathon seasons
- Generated 70,000+ signups for RFX Exchange (zkSync perp DEX) closed alpha; 25% converted to real traders
- Built community of 18,000+ members at Relative Finance; drove 595,000+ quest completions via Zealy & Galxe
- Acquired 12,000+ gamers for Showdown organically - zero ad spend
- Built forecastathon.ai competition website end-to-end using Claude Code - design through deployment
- Recruited Robin Hanson (father of prediction markets) and Corey Hoffstein (quant finance) as advisors
- Shipped 5 AI automation tools replacing hours of manual competitive intelligence and monitoring work
AI Personal Projects
Built independently to automate the intelligence and positioning work every Web3 marketing team needs.
Competitor Move Monitor
github.com/Charubak/competitor-monitor24/7 Telegram bot that watches a configurable competitor list and fires AI-generated alerts for significant moves - product launches, funding rounds, partnerships, chain integrations. Each alert includes personalised competitive analysis via Claude Haiku.
Narrative Hijacking Monitor
github.com/Charubak/narrative-monitorScans 11 crypto news RSS sources continuously, scores hijacking opportunities 1–10, and sends ready-to-post tweet, thread, and LinkedIn drafts to Telegram in real time.
Competitive Deep-Dive Tool
github.com/Charubak/competitive-deep-diveAuto-discovers competitors for any Web3 project via AI, then generates 12-section intelligence reports using live data from DeFiLlama, CoinGecko, GitHub, and LunarCrush. Exports to Markdown and Word.
Protocol Positioning Matrix
github.com/Charubak/protocol-positioningGenerates competitive positioning reports for any DeFi protocol - pulls live TVL, fees, GitHub velocity, and social data, then synthesises narrative angles and positioning gaps vs. competitors.
Web3 Career Bot
github.com/Charubak/web3-career-botOpen-source Telegram bot for Web3 job hunting. Scrapes 15+ job boards, filters by role type and location, delivers daily digests. Deployed on Fly.io.
Skills
Work Experience
Marketing Lead
Autonity (L1 for Autonomous Futures & Prediction Markets)
- Launched and scaled Forecastathon - a global prediction market and trading competition onboarding 2,500+ quant traders across 4 seasons
- Increased daily signups 10× by implementing Web3Auth and redesigning the onboarding flow
- Built marketing data and analytics infrastructure on Grafana using Plausible and Timescale
- Built forecastathon.ai competition website end-to-end on GitHub using Claude Code
- Automated marketing workflows using AI - bots for competitor monitoring, event tracking, and content generation
- Ran paid campaigns on X, Reddit, and LinkedIn Ads with A/B tested copy, achieving positive ROAS
- Built and managed quant and data science KOL network - sourcing, negotiations, briefs, and ROI tracking
- Recruited Robin Hanson (father of prediction markets) and Corey Hoffstein as advisors
- Secured strategic partnership with CrunchDAO for BTC volatility prediction models
- Represented Autonity at Token2049, EthCC, Istanbul Blockchain Week, and Korea Blockchain Week
Marketing Lead
RFX Exchange - Perpetual DEX on zkSync
- Drove 70,000+ signups for closed alpha testnet, converting 25% to active traders
- Built KOL program from zero - sourced 30+ influencers, negotiated deals, managed deliverables
- Closed strategic protocol integrations with Zyfi, Lido, Elixir, and Across
- Positioned RFX among the top perpetual DEX narratives on zkSync through narrative-driven GTM strategy
Marketing Lead
Showdown Gaming - Web3 Esports Platform (concurrent with RFX)
- Grew V2 platform to 12,000+ users globally - zero ad spend
- Targeted chess and CS2 gaming communities via Reddit, Discord, and Twitter
- Organised esports competitions including Gladiator Esports League and High IQ chess tournaments
Marketing Lead
Relative Finance - DeFi Wagering Platform
- Grew community to 18,000+ members; drove 595,000+ quest completions via Zealy and Galxe
- Launched P2P Wagering product on inEVM - owned full GTM strategy
- Established partnerships with Timeswap Labs, InterportFi, and 10+ ecosystem projects
Head of Marketing
Mozaic Finance - AI-powered DeFi Yield Aggregator
- Led marketing team of 4 - implemented ClickUp workflows and content calendar
- Built VC outreach database of 1,000+ contacts to support Series A fundraising
- Conducted competitive analysis vs. Yearn, Beefy, and Autofarm for market positioning
Project Manager / Content Lead
EdTech - Byju's, Toppr, Skillsoft, Vedantu, Infinity Learn
- Managed end-to-end content pipelines for animated educational videos, live classes, and syllabus development
- Coordinated cross-functional teams for product launches and feature rollouts
Articles & Writing
- The Forecastathon: Where Models Meet Markets
- How I Built a Prediction Market on Autonity Using Claude Code
- Why Does the Forecastathon Matter?