// the.story.so.far
I found crypto in 2016, years before it was a career. Project Manager in edtech — Byju's, Toppr, Vedantu — while spending nights reading whitepapers and tracking protocol launches. By 2021 I made the full jump: left a stable PM career to go all-in on Web3 marketing.
"I don't just run campaigns — I build the intelligence systems that tell me which campaigns to run."
Since then I've worked across the full ecosystem. At Autonity I launched the Forecastathon — a global prediction market trading competition that onboarded 2,500+ quant traders across 4 seasons. At RFX Exchange I drove 70K+ signups for a zkSync perp DEX alpha. At Relative Finance: 18K+ community. At Mozaic Finance: led a team of four.
More recently I've been building AI-powered tools to automate the intelligence work — competitor monitoring, narrative opportunity detection, positioning analysis. Six shipped. This is what I do when I'm not doing marketing: I build things that make marketing smarter.
The ecosystem
- L1 blockchain infra
- Perpetual DEXs
- Prediction markets
- DeFi lending & yield
The toolkit
- AI marketing automation
- Competitive intelligence
- Narrative monitoring bots
- Positioning engines
The next role
- Marketing / Head of
- High-growth blockchain
- Remote · Dubai · SG
- Equity + comp