Web3 GTM &
growth lead
who builds
// the tools too.

I came into crypto in 2016 as a trader, not as a marketer looking for a niche. That matters because I learned markets from the inside first. Before Web3 became the full-time job, it was the thing I kept coming back to after work: whitepapers, launches, token mechanics, and the question of why some protocols get traction while others stay intellectually interesting and commercially ignored.

"Most Web3 marketing problems are adoption problems in disguise."

By 2021 I made the full jump. Since then I've worked across L1 infrastructure, perp DEXs, prediction markets, and DeFi. At Autonity I helped shape the mainnet narrative and ran Forecastathon across four seasons with 2,500+ traders and a 300,000 NTN prize pool. At RFX Exchange I drove 70K+ closed alpha signups on zkSync and built a 30+ KOL program from scratch. At Relative Finance I grew the community to 18K+. At Mozaic Finance I led a four-person marketing team.

Since mid-2026 I run growth at Monorail, the swap aggregator on Monad, as a one-person growth function. The work is campaigns built from real onchain data: the Journey campaign turns any wallet's history across Monad protocols into a story people run on themselves, and the Monad Open trading competition sends its winner to Singapore. No quest farming, no mystery boxes, no numbers that cannot be verified on chain.

The vision stays simple: automate the repetitive parts of marketing without automating taste, judgment, or point of view. Competitor Move Monitor handles market watching. AI Content Machine turns one brief into voice-safe content. The newest layer is Claude agent skills: my growth playbooks, writing voice, onchain intel pipelines, and daily ecosystem digests packaged as software an AI agent runs every day. The goal is not "AI marketing." The goal is freeing up more time for decisions that actually require a human brain.

Outside work, I am a musician, a chronic reader of things I probably should not start at 11 PM, and someone who can justify stand-up comedy specials and long podcast rabbit holes as "research" with a straight face. Sometimes that is even true.