Senior Web3
growth marketer
who builds
// the tools too.

I came into crypto in 2016 as a trader, not as a marketer looking for a niche. That matters because I learned markets from the inside first. Before Web3 became the full-time job, it was the thing I kept coming back to after work: whitepapers, launches, token mechanics, and the question of why some protocols get traction while others stay intellectually interesting and commercially ignored.

"Most Web3 marketing problems are adoption problems in disguise."

By 2021 I made the full jump. Since then I've worked across L1 infrastructure, perp DEXs, prediction markets, and DeFi. At Autonity I helped shape the mainnet narrative and ran Forecastathon across four seasons with 2,500+ traders and a 300,000 NTN prize pool. At RFX Exchange I drove 70K+ closed alpha signups on zkSync and built a 30+ KOL program from scratch. At Relative Finance I grew the community to 18K+. At Mozaic Finance I led a four-person marketing team.

The vision now is pretty simple: build a stack of tools that automates the repetitive parts of marketing without automating taste, judgment, or point of view. Competitor Move Monitor handles market watching. Narrative Hijacking Monitor catches response windows. AI Content Machine turns one brief into voice-safe content. Ad Creative Machine does the same for paid creative. The goal is not "AI marketing." The goal is freeing up more time for decisions that actually require a human brain.

Outside work, I am a musician, a chronic reader of things I probably should not start at 11 PM, and someone who can justify stand-up comedy specials and long podcast rabbit holes as "research" with a straight face. Sometimes that is even true.